ACCOR scores with mature age recruitment strategy

ACCOR’s mature age recruitment strategy in Canberra has provided its hotels with employees with a sought after skillset —  and demonstrated how collaborative employment pathways can benefit the community.

Participants in mature age hospitality training and employment Pathway to Work program   Participants in mature age hospitality training and employment Pathway to Work program

‘We recognised that many mature age people are well suited to work with our guests because of their high order interpersonal skills, confidence, life experience, and high levels of emotional intelligence,’ Senior Talent and Culture Manager – Canberra Hotels Kelly Small said.

Much of ACCOR’s workforce is seasonal which makes it challenging to attract and retain staff, other than university students. ACCOR needed a steady pool of employees who already had an in-depth understanding of customer relations and maturity to deal with changing situations.

Through the Pathway to Work program, ACCOR developed a targeted mature age employment strategy with assistance from the Australian Government Department of Employment and the ACT Government.

‘We identified and clearly defined 11 vacancies we wanted to fill,’ Kelly said.

‘An information day was conducted for 17 mature age job seekers who were identified by jobactive providers as potential prospects.

‘We selected 12 candidates who met our requirements and they participated in a 10-day pre-employment program co-designed by us and CIT Solutions. The pre-employment program focused on giving each of the candidates a taste for hospitality, while teaching them the basic skills to perform the vacant positions.’

Seven participants were employed by ACCOR after the pre-employment training while the other four participants found work in other areas of hospitality.

ACCOR was impressed with the recruitment process and recently commenced a second project to recruit more mature age workers, which resulted in another eight mature age job seekers being employed by ACCOR.

‘We obtained employees who were well suited to our needs and they are still with us and are making a significant contribution to our business. This has inspired us to run another Mature Age Recruitment Drive,’ Kelly said.