Appendix 2 — Advertising and market

Details of payments made to advertising, market research, polling, media advertising and direct mail organisations by the department in 2013–14 are provided in the Tables 32–35. Where the total paid is less than $12,400 (inclusive of GST ) details have not been included. This is consistent with section 311A of the Commonwealth Electoral Act 1918.

During 2013–14, the department conducted advertising campaigns for the mature-age employment programme and the Tasmanian Jobs Programme. Further information is available on the Department of Employment website and in the reports on Australian Government advertising prepared by the Department of Finance.

Table 32 Advertising agenciee

Advertising agencies
Organisation Service provided Total $ paid 2013–14
Spinach Advertising Pty Ltd Development of creative concepts for the mature-age employment programme’s communication campaign 268,240.96

Table 33 Market research and polling organisations

Market research and polling organisations
Organisation Service provided Total $ paid 2013–14
Hall & Partners Open Mind Pty Ltd Services to deliver benchmarking, tracking and evaluation research for the mature-age employment programme’s communication campaign 36,125.00
Wallis Consulting Group Pty Ltd Concept testing research and refinement for the mature-age employment programme’s communication campaign 148,986.20

Table 34 Media advertising organisations

Media advertising organisations
Organisation Service provided Total $ paid 2013–14
Sensis Pty Ltd White Pages listings in telephone books throughout Australia 2013–14 23,752.30
Universal McCann Media booking for the Australian Government’s mature-age employment programme’s communication campaign 108,980.99
Universal McCann Media booking for the Australian Government’s Tasmanian Jobs Programme communication campaign 84,465.60

Table 35 Direct mail organisations

Direct mail organisations
Organisation Service provided Total $ paid 2013–14
Fuji Xerox Business Force Pty Limited Printing and mail services for the Post-Programme Monitoring Survey 218,049.31