The department has a specialised communication function that supports the department’s business areas to develop and implement communication strategies and campaigns to provide information about government programmes and to manage events, media (including social media), speechwriting and staff communications.
The department works with ministers’ offices, the Executive, business areas, journalists and other stakeholders to produce high-quality communication products such as publications, media releases, speeches and online content to ensure that the Australian public has access to comprehensive and accurate information about Australian Government policies and programmes.
A strong internal communication function was critical during the establishment phase of the new department and to assist our employees during periods of organisational change.
Consistent with Australian Government guidelines on information and advertising campaigns, the department undertakes paid advertising to inform affected members of the Australian community about the range of programmes and initiatives it administers. More information on Department of Employment advertising can be found in Appendix 2.
Tasmanian Jobs Programme campaign
Tasmanian businesses that provide jobs to people who have been unemployed for at least six months may be able to get financial assistance from the Australian Government. The Tasmanian Jobs Programme campaign began in April 2014 and included two phases of targeted advertising activity. Print advertising was placed in Tasmanian newspapers in April and May and radio advertising was added to further print advertising in June.
Advertising activity has been supported by two mail-outs from the Minister for Employment, Senator the Hon. Eric Abetz, to Tasmanian employers and the engagement of local stakeholders through social media and editorial content. Information brochures and posters have also been distributed to local employment services providers and members of parliament.
Further information on the Tasmanian Jobs Programme campaign is available on the Department of Employment website and in the reports on Australian Government advertising prepared by the Department of Finance.
Restart wage subsidy and mature-age employment communication campaign
The Restart wage subsidy and mature-age employment communication campaign aims to promote positive employer attitudes towards employing mature-age job seekers, and to raise awareness and encourage take-up of the Restart wage subsidy.
Developmental research and creative development for the campaign started in 2013–14. The campaign, due to launch on 16 July 2014, includes press, magazine, radio and digital advertising.
Further information on the Restart wage subsidy campaign is available on the Department of Employment website and in the reports on Australian Government advertising prepared by the Department of Finance.