3: Advertising and market research

Details of payments made to advertising, market research, polling, media advertising and direct mail organisations by the department in 2014–15 are provided in Tables 31–34. Payments of less than $12,565 (inclusive of GST) are excluded, consistent with section 311A of the Commonwealth Electoral Act 1918.

During 2014–15, the department conducted advertising campaigns for Restart and mature-age employment programmes, and began developing the jobactive campaign. Further information is available at www.employment.gov.au and in the reports on Australian Government advertising prepared by the Department of Finance. These reports are available at www.finance.gov.au/advertising/index.html.

Table 31: Advertising agencies
Organisation Service provided Total $ paid 2014–15
Mitchell & Partners Australia Pty Ltd Advertising for Restart and mature-age employment programmes communication campaign 1,801,036.67
Table 32: Market research and polling organisations
Organisation Service provided Total $ paid 2014–15
Hall & Partners I Open Mind Pty Ltd Services to deliver benchmarking, tracking and evaluation research for the Experience+ mature-age employment programme’s communication campaign 87,230.00
Cultural Perspectives Pty Ltd Market research and advice to support the department to become an employer of choice for Indigenous Australians 78,045.00
Lighthouse Data Collection Provision of fieldwork services for 2014 survey of capital cities 75,460.00
Taylor Nelson Sofres Australia Pty Ltd Developmental research, brand and creative concept testing and refinement services for the jobactive communication campaign 527,230.00
DBM Consultants Pty Ltd Benchmark, tracking and evaluation research for the jobactive communication campaign 100,000.00
Table 33: Media advertising organisations
Organisation Service provided Total $ paid 2014–15
J Walter Thompson Australia Creative development pitch and travel fees for the jobactive communication campaign 17,355.80
Ogilvy and Mather (Melbourne) Creative development pitch and travel fees for the jobactive communication campaign 18,454.68
Adcorp Advertising for Request for Tender for the provision of Work for the Dole Coordinator services 2014–15 16,196.08
Table 34: Direct mail organisations
Organisation Service provided Total $ paid 2014-15
Fuji Xerox Business Force Pty Ltd Personalisation and mailing services 179,763.93
Blue Star Group Personalisation and mailing services 38,583.56