Appendix 3: Advertising and Market Research

Details of payments made to advertising, market research, polling, media advertising and direct mail organisations by the Department in 2016–17 are provided in Tables 22 to 25. Payments of less than $13,000 (inclusive of GST) are excluded, consistent with section 311A of the Commonwealth Electoral Act 1918.

Table 30. Advertising expenditure, 2016–17

Organisation

Service provided

Total $ paid

J Walter Thompson Australia

Creative development services for jobactive (including Restart) communication campaign

245,036

Venus Communication

Creative development services for ParentsNext communication campaign

265,375

During 2016¬–17, the Department conducted advertising campaigns for jobactive, Restart and ParentsNext. Further information is available on the Department of Employment website and in the reports on Australian Government advertising prepared by the Department of Finance. These reports are available on the Department of Finance website.

Table 31. Market research and polling expenditure, 2016–17

Organisation

Service provided

Total $ paid

Taylor Nelson Sofres Pty Ltd (trading as Kantar Public)

Research to inform communication about youth programs under jobactive

181,693

DBM Consultants Pty Ltd

Tracking research for the jobactive (including Restart) campaign

259,925

Whereto Research Based Consulting Pty Ltd

Concept testing research and tracking research for the ParentsNext communication campaign

177,500

Australian Market Research

Developmental research to better understand attitudes of young people towards entrepreneurship and self-employment

98,670

Whereto Research Based Consulting Pty Ltd

Research to determine behaviours, attitudes, assistance needed and effective communication for young people

79,166

Table 32. Media advertising expenditure, 2016–17

Organisation

Service provided

Total $ paid

Dentsu Mitchell Media Australia

Advertising for the jobactive communication campaign

5,458,958

Dentsu Mitchell Media Australia

Advertising for the jobactive Restart communication campaign

623,913

Dentsu Mitchell Media Australia

Advertising for the ParentsNext communication campaign

454,516

Dentsu Mitchell Media Australia

Advertising on youth websites to promote the jobactive website to young people

44,332

Dentsu Mitchell Media Australia

Advertising on Instagram to promote the jobactive website to young people

50,000

Table 33. Direct mailing expenditure, 2016–17

Organisation

Service provided

Total $ paid

Torzyn Family Trust (trading as Print Junction)

Direct mail to jobactive providers to encourage them to use the Department’s online services to find jobs for job seekers

50,000

Torzyn Family Trust (trading as Print Junction)

Direct mail to recently registered private job seekers to encourage them to use the Department’s online services to find work

200,000